888 Casino are gearing up for the when the Italian Gaming Authority provides casino games regulation later in 2010. The online casino giants are making a splash into the Italian market with a whole host of games launching on the 888.it domain name. New casino games designed around popular brands from Endemol including Big Brother and Deal or No deal are planned.
888 seem to be very keen to invest in the european gaming market – earlier this week they announced the launch of another joint venture with casino developers Microgaming in France. This venture however, is the only large scale launch aimed at the Italian online casino players.
The CEO of 888, Gigi Levy thinks that the move will help 888 take advantage of the large european gambling market which is currently untouched:
"Now that online gaming has become an established and hugely popular form of entertainment, strategic partnerships with media companies are critical for growth, especially in newly regulated markets such as Italy" Said Gigi Levy, CEO 888 Casino.
888 online casino is known widely as the internet's largest operator. They currently offer a huge welcome package totalling £800 so if you haven't played at 888 yet make sure you give them a try.